The journey towards our new brand spanned the better part of a year. On that journey, we explored a broad range of ideas and weighed a multitude of options. It was an exciting and joyous process to find our very own way through all the decisions that had to be taken along the way.
Our logo, or “signet” as we like to call it, encapsulates our firm in one single piece of graphic art. We are happy to share with you the thought process as well as the artistic idea that gave birth to what now forms the visual centrepiece of our brand.
Our signet embodies the metamorphosis from our beginnings as Peters Ortner Partners to our future: Paragon. Big thanks to our agency Complemind for expertly nursing the idea underlying our logo into existence with tremendous creativity and an unfailing sense of aesthetics – shaping it into a paragon of beauty 😊.